The pharmaceutical market simulation engine was developed over three years in response to a requirement from one of the worlds largest pharma companies.
The project was led by Ragnar Lofstedt, Professor at the King's Centre for Risk Management at King's College London. It models the critical factors that combine to influence the pharmaceutical market including market conditions, political dynamics, regulatory factors, reactions of competitors, adversaries, public, customers, partners, supply chain, NGOs as well as other concealed but also important factors.
The model is used to explore pharmaceutical market strategy in a live interactive environment. It has been used to test the validity of assumptions concerning strategy for:
For more information including detailed background on the simulation and a customer case study click here.
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